On Thursday, June 11, Gi2C interns in Shanghai attended a lecture about business in China called: "Digital Marketing - The new way into China". The following topics were covered during the event: An overview of China’s economy Analysis and understanding of the digital market What to consider when establishing a business in China Risk areas in China for foreign enterprises Opportunities available in China’s digital market The lecture was delivered by Annia Gonzalez Torres – Business Development Manager at AEXELE. AEXELE is a leading total digital solutions agency in China. The company assists brands targeting Chinese consumers & netizens by developing tailored digital services that includes: consulting and advisory, e-commerce and mobile commerce solutions, as well as digital branding and onlinemarketing campaigns. Annia's background is related to marketing and public relations, however she now specializes in mostly digital marketing and strategy. More information about the speaker is on Annia Gonzalez Torres Linkedin...

Last Thursday, April 30, 2015, a group of Gi2C interns had the opportunity to listen to a business lecture from LehmanBrown Director, Kiran Patel. Mr. Patel explained some background about China's economy and provided data and analysis about the current market situation. He also shed some light on the numerous factors one needs to consider before starting a business in China and the legal and monetary requirements to do so. Doing business in China is difficult and risky. Mr. Patel touched on a few areas that are common problems for foreigners conducting business transactions in China. He also explained a little about the Chinese accounting and tax systems which is a complex subject. As with any business, knowing the labor laws in your country is crucial to operating a legal company. Mr. Patel explained the basics about Chinese labor laws and the differences involved when hiring locals and hiring foreigners....