On Thursday, June 11, Gi2C interns in Shanghai attended a lecture about business in China called: "Digital Marketing - The new way into China".
The following topics were covered during the event:
- An overview of China’s economy
- Analysis and understanding of the digital market
- What to consider when establishing a business in China
- Risk areas in China for foreign enterprises
- Opportunities available in China’s digital market
The lecture was delivered by Annia Gonzalez Torres – Business Development Manager at AEXELE. AEXELE is a leading total digital solutions agency in China. The company assists brands targeting Chinese consumers & netizens by developing tailored digital services that includes: consulting and advisory, e-commerce and mobile commerce solutions, as well as digital branding and onlinemarketing campaigns.
Annia's background is related to marketing and public relations, however she now specializes in mostly digital marketing and strategy. More information about the speaker is on Annia Gonzalez Torres Linkedin page.
According to Gi2C interns reviews this lecture was a great opportunity to get the first-hand information about China’s digital market.